{"id":1074,"date":"2025-03-19T19:48:02","date_gmt":"2025-03-19T18:48:02","guid":{"rendered":"https:\/\/www.predict.io\/marketing-de-marque\/"},"modified":"2026-07-02T13:15:24","modified_gmt":"2026-07-02T11:15:24","slug":"marketing-de-marque","status":"publish","type":"page","link":"https:\/\/www.predict.io\/fr\/solutions\/marketing-de-marque\/","title":{"rendered":"Marketing de marque"},"content":{"rendered":"\n<div class=\"wp-block-group expanded header-subpage\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Brand Marketing<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Un Brand Marketing performant doit maximiser votre visibilit\u00e9, votre m\u00e9morabilit\u00e9 et votre coh\u00e9rence omnicanale. Gr\u00e2ce \u00e0 une strat\u00e9gie cibl\u00e9e, nous faisons \u00e9merger votre marque du lot pour qu&#8217;elle s&#8217;impose au top-of-mind. <\/p>\n\n\n\n<p class=\"invert-link wp-block-paragraph\"><a href=\"#atv\">Commencer maintenant<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1052\" src=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img@2x.webp\" alt=\"une femme qui examine les marques\" class=\"wp-image-833\" srcset=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img@2x.webp 1000w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img@2x-285x300.webp 285w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img@2x-973x1024.webp 973w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img@2x-768x808.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"759\" src=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img_1_70.webp\" alt=\"une femme arborant des logos de marques\" class=\"wp-image-519 size-full\" srcset=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img_1_70.webp 658w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_hero_img_1_70-260x300.webp 260w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Publicit\u00e9 ATV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 30 cha\u00eenes premium (M6, Eurosport RTL, ProSieben Sat.1), la TV reste un levier de branding incontournable pour maximiser votre port\u00e9e et votre cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"atv\"><strong>Audience Massive <\/strong>: Pr\u00e8s de 40 % des foyers fran\u00e7ais sont \u00e9quip\u00e9s de Smart TVs, garantissant un reach massif. <\/li>\n\n\n\n<li><strong>Emplacements Premium <\/strong>: Banner \u00e0 fort impact au sein d&#8217;environnements brand-safe, affichant d&#8217;excellents taux de viewability et de VTR<\/li>\n\n\n\n<li><strong>Ciblage pr\u00e9cis :<\/strong> g\u00e9o-ciblage, crit\u00e8res d\u00e9mographiques, placements par centres d&#8217;int\u00e9r\u00eat et diffusion horaire pour maximiser l&#8217;engagement. <\/li>\n\n\n\n<li><strong>Analytics Avanc\u00e9s : <\/strong>Suivi des performances en temps r\u00e9el et reporting d\u00e9taill\u00e9 pour optimiser vos campagnes.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<div class=\"wp-block-group expanded light\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile container\" style=\"grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Publicit\u00e9s audio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Activez vos campagnes sur la platforme leader du streaming audio, forts d&#8217;une audience cumul\u00e9e de plus de 761M d&#8217;auditeurs actifs mensuels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compl\u00e9tion Garantie : <\/strong>Diffus\u00e9s entre les contenus, vos spots non-skippables captent une attention exclusive pour un engagement maximal. <\/li>\n\n\n\n<li><strong>Ciblage intelligent : <\/strong>personnalisez la diffusion selon l&#8217;\u00e2ge, le genre musical, la localisation et l&#8217;activit\u00e9 (sport, trajet, cuisine&#8230;). <\/li>\n\n\n\n<li><strong>Exp\u00e9rience Immersive <\/strong>: Le haut niveau d&#8217;attention des auditeurs d\u00e9multiplie la m\u00e9morisation de votre marque. <\/li>\n\n\n\n<li><strong>KPIs Transparents <\/strong>: B\u00e9n\u00e9ficiez de reportings approfondis et de recommandations strat\u00e9giques d\u00e9livr\u00e9s par nos experts.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1024\" src=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_audio-ad@2x-875x1024.webp\" alt=\"une femme avec des \u00e9couteurs\" class=\"wp-image-504 size-full\" srcset=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_audio-ad@2x-875x1024.webp 875w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_audio-ad@2x-256x300.webp 256w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_audio-ad@2x-768x899.webp 768w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_audio-ad@2x.webp 940w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"717\" src=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_atv-ad_1_70.webp\" alt=\"un homme d&#039;affaires portant des logos de marques\" class=\"wp-image-521 size-full\" srcset=\"https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_atv-ad_1_70.webp 687w, https:\/\/www.predict.io\/wp-content\/uploads\/2025\/04\/brand-marketing_atv-ad_1_70-287x300.webp 287w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Publicit\u00e9s display &amp; vid\u00e9o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Display et la Vid\u00e9o fa\u00e7onnent des exp\u00e9riences de marque immersives sur le web, le social et le mobile.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impact Visuel Fort <\/strong>: Des images et vid\u00e9os accrocheuses renforcent la notori\u00e9t\u00e9 et favorisent la m\u00e9morisation de la marque. <\/li>\n\n\n\n<li><strong>Reach Omnicanal :<\/strong> Activez Google Search, YouTube, Gmail et son r\u00e9seau de plus de 2M de sites partenaires, ainsi que les audiences exclusives Microsoft (MSN, Outlook, Netflix, LinkedIn, Xbox).<\/li>\n\n\n\n<li><strong>Ciblage Data-Driven :<\/strong> Optimisez vos activations en temps r\u00e9el en exploitant des segments d\u00e9mographiques et comportementaux avanc\u00e9s. <\/li>\n\n\n\n<li><strong>Storytelling coh\u00e9rent :<\/strong> un message unifi\u00e9 sur toutes les plateformes pour renforcer l&#8217;identit\u00e9 de la marque.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Transformez les donn\u00e9es en actions<\/strong><br\/>Votre strat\u00e9gie marketing doit travailler aussi dur que vous. <br\/>Tirons parti des informations pour g\u00e9n\u00e9rer une croissance pr\u00e9visible \u2014 contactez-nous d\u00e8s aujourd\u2019hui !<\/p><cite><a href=\"https:\/\/www.predict.io\/contact\/\">Nous contacter<\/a><\/cite><\/blockquote><\/figure>\n\n<div style=\"height:270px\" aria-hidden=\"true\" class=\"wp-block-spacer expanded\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Marketing Un Brand Marketing performant doit maximiser votre visibilit\u00e9, votre m\u00e9morabilit\u00e9 et votre coh\u00e9rence omnicanale. Gr\u00e2ce \u00e0 une strat\u00e9gie cibl\u00e9e, nous faisons \u00e9merger votre marque du lot pour qu&#8217;elle s&#8217;impose au top-of-mind. Commencer maintenant Publicit\u00e9s audio Activez vos campagnes sur la platforme leader du streaming audio, forts d&#8217;une audience cumul\u00e9e de plus de 761M <\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.predict.io\/fr\/solutions\/marketing-de-marque\/\">Read More<span class=\"screen-reader-text\"> from Marketing de marque<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1083,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidthpage.php","meta":{"content-type":"","footnotes":""},"class_list":["post-1074","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximisez la notori\u00e9t\u00e9 de votre marque gr\u00e2ce \u00e0 une strat\u00e9gie data-driven | predict.io<\/title>\n<meta name=\"description\" content=\"Maximer la visibilit\u00e9 de votre marque gr\u00e2ce \u00e0 des activations cibl\u00e9es et data-driven. 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