Segments API
Hyper Targeting Segments API
Level up your ROAS to the best in the world with our hyper targeted audiences. Millions of users across the globe have agreed to let us capture every real-life visit they make. Giving you the power of hyper rich segmentation. E.g. “Single Dad’s who visited a Nike Store in the last 4 weeks and lives in Brooklyn”? No problem!
Features
Targetting

Competitive Targeting

Pinpointed targeting of

your competitor’s

customers.  

Offline

Offline Behavior

Target based on places

visited rather than

websites visited.

Personas

In-depth Personas

Filter by shop, live, work

and play venues visited.

Increase

Increase ROAS

Higher conversion to

boost your Return on

Advertisement Spent.

Budget

Save Budget

Spend less media budget

with targeting that works.

Complient

GDPR Compliant

Profile collected with

explicit auditable consent.

Compatible Solutions
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Examples
Location segmentation really has no vertical limits. Here are some of the most clever ideas we have seen thus far. Let us know about your requirements and we will surely find high converting geo segmentation for you.
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Groceries

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A leading discounter didn’t have enough stores near people’s suburban homes. Hence they looked at the work address of consumers and offered loyalty discounts for shopping at their subsidiary on their commute. This way those consumers would do the shopping with them before they came near the competitive store. And the competitor didn’t even know what was happening…

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Consumer Electronics

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Consumers often go showrooming before buying electronics. A well known price comparison site used this to their advantage. They tracked visits to specialized Hi-Fi stores and immediately targeted these prospects with special offers of their merchants. This way they took control of their online journey before people started checking Google, Amazon and eBay and thus increased conversion significantly.

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Restaurants

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Competition is hard. How do you get those lunch groups or regular diners away from the competition? A local Berlin business wanted to increase lunchtime velocity for their three Italian Food places. All visitors with work address near one of their venues where filtered by regular visits to other Italians. Special lunchtime offers then did the trick to lure lunch turnover over to them. Pizza and Pixels working together like a charm…

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Automotive

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How do you know a driver is considering to switch brands? That is exactly what a leading premium brand asked themselves. The solution was found in location data, of course! Visits to multiple competitive dealers and showrooms indicated the driver’s churn tendency. That was when the brand started moving hell and earth to interact with the driver. Personalized branding ads got placed for these churn candidates. Some prospects could even be phoned personally through customer service. They had proper opt-in and translated the device IDs into phone numbers from the CRM. Sometimes it helps to just listen to why someone is leaving to make them stay!

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Fashion

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A new Chinese apparel brand was entering the European market. They knew that students and people with sporty habits are their target group. The created audience included everybody who goes to university every day and to a gym at least once a week. Further filtering by home location and everybody who passes the stores on their commute led to higher ROAS by cutting less targeted media.

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Public Transport

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The transport authority of a European capital was testing a new mobility as a service offering. Now, how do you know which commuters could be interested in their flat fee model? They needed to find commuters with long commutes and multiple stopovers within the city. For those their flat fee offering made particular sense as it included multiple transport modes from train to bike and car. Targeted commuters reacted very well. And the test was a huge success and may be rolled out into full production.

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Accounting Services

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Yep, you read that right. A strong local Accounting Firm needed to outsmart the big four. So they went to target the clients of their competition. Taking the work address of all of their competitive subsidiaries told them who works there. Now analyzing which clients they visited allowed them to target everybody who works in the building of the client. And there you have it. Genius!

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Hiring

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A large manufacturing plant was built from scratch. Specialized staff was urgently needed to open the doors. Hence an advertisement campaign targeted at everybody who works in their competitor’s manufacturing plant was launched. Smart!

Pricing

Bronze

1 € / CPM

Any segments inferred
from foreground location
data.

Silver

4 € / CPM

User profile with basic resolution
.
Includes:
Home & Work Address
Mobile Device

Gold

8 € / CPM

User profile with high resolution.
 
Includes:
Home & Work Address
Mobile Device
Persona (offline behavior)
Commuting distances
Vacation types

Platinum

15 € / CPM

User profile with highest
resolution.
 
Includes:
Home & Work Address
Mobile Device
Persona (offline behavior)
Commuting distances
Vacation types
Loyalty to an individual
grocery store
Favorite restaurant
Gym membership
Vacation destinations
(all incl. frequency)

Custom segments are charged as platinum.

One-time costs

Account setup

Custom segment setup

Price

5.000 €

10 € / POI

Contact us

 
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Schedule a call
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